Post by account_disabled on Jan 24, 2024 2:07:40 GMT -5
If Instagram Stories are not yet at the heart of your social strategy, I've got 15 reasons why you should consider it! In this post I break down 15 reasons why I am loving Instagram Stories and why Stories need to be a huge part of marketing for your business. 15 Reasons Why Instagram Stories Need to be at the Heart of Your Social Strategy Save Scarlet Heart by Melina Zezelina on Shutterstock Let's jump to straight into the 15 reasons why.. because really they need no introduction. From #1 where I mention that we have reached 1 Billion Instagram users (and 400 million daily users on Stories) to #15 where we talk about how dang fun and easy to use it is… these are 15 solid reasons for adding Instagram Stories to your marketing mix. Or just use them to “up” your Instagram Story game! I'm definitely doing that and I hope you will consider it too! Let's jump in: 15 Reasons to Make Instagram Stories the Heart of Your Social Strategy.
400 Million Daily Users (Your Potential Customers) that Actually Care about Businesses Our first reason is about your customers. With 1 Billion users on Instagram and 400 million daily users (your people!) on Instagram Stories alone, chances are those people are your potential customers on Instagram. And with more and more users choosing to hang out on Instagram more than Facebook, it's time we listened up, don't you think? That's millions of eyeballs on your content. Oh and did you know that 71% of followers on Instagram follow businesses and 1/3 of the most viewed stories are stories created by businesses? That's eyeballs on content made by businesses! While that sinks in for a moment, take a look at this. Instagram recently celebrated their 2nd birthday of Instagram Country Email List Stories and the growth speaks for itself: 2 It's Authentic As I was writing this post I happened to stop and chat to a good friend of mine Liss Amyah. Liss is the person behind the popular letting Instagram account, LissAmyah (formerly “Liss Letters”) and was recently featured by Instagram themselves as a top creator, especially on Instagram Stories. I asked Liss what her No 1 reason would be for Instagram Stories needing to be at the heart of your business. She replied with this: Stories allow a greater level of authenticity – and therefore opportunity for connection – and people buy because of who we are, not what we sell! – Liss Amyah It's pretty simple – Instagram is a creative, fun way to show.
the people behind the business and the person behind your brand. This helps you to create real, authentic connections. As Liss says, people buy because of who we are, not what we sell. 3 Location Location Location – You're more Discoverable on Instagram Stories! The discovery feature on Instagram stories is awesome. If you have a location-based business, you are involved with (or near!) an event or perhaps you want to be associated with a local area, suburb or festival… use Location Stickers! You can also post location stickers to local landmarks, events or locations around which you want to be discovered. For example you can add location stickers when you are at events out of the office, working from a cafe or shared office, taking time out or sharing some time-out on your story… all of these location stickers will help you to be found! Choosing a Location sticker is easy, just select it from the sticker selection in Instagram Stories: Adding location sticker to Instagram Stories - 15 Reasons Why Instagram Stories Need to be at the Heart of Your Social Strategy Save Search for the location you want to add and then add the sticker to your story! That's it! Adding location stickers to Instagram Stories - 15 Reasons Why Instagram Stories Need to be at the Heart of Your Social Strategy Save Now when someone clicks on the location sticker, they can click through to see all the stories posted from that location. Instagram will also collate a number of story posts into one mega location post.
400 Million Daily Users (Your Potential Customers) that Actually Care about Businesses Our first reason is about your customers. With 1 Billion users on Instagram and 400 million daily users (your people!) on Instagram Stories alone, chances are those people are your potential customers on Instagram. And with more and more users choosing to hang out on Instagram more than Facebook, it's time we listened up, don't you think? That's millions of eyeballs on your content. Oh and did you know that 71% of followers on Instagram follow businesses and 1/3 of the most viewed stories are stories created by businesses? That's eyeballs on content made by businesses! While that sinks in for a moment, take a look at this. Instagram recently celebrated their 2nd birthday of Instagram Country Email List Stories and the growth speaks for itself: 2 It's Authentic As I was writing this post I happened to stop and chat to a good friend of mine Liss Amyah. Liss is the person behind the popular letting Instagram account, LissAmyah (formerly “Liss Letters”) and was recently featured by Instagram themselves as a top creator, especially on Instagram Stories. I asked Liss what her No 1 reason would be for Instagram Stories needing to be at the heart of your business. She replied with this: Stories allow a greater level of authenticity – and therefore opportunity for connection – and people buy because of who we are, not what we sell! – Liss Amyah It's pretty simple – Instagram is a creative, fun way to show.
the people behind the business and the person behind your brand. This helps you to create real, authentic connections. As Liss says, people buy because of who we are, not what we sell. 3 Location Location Location – You're more Discoverable on Instagram Stories! The discovery feature on Instagram stories is awesome. If you have a location-based business, you are involved with (or near!) an event or perhaps you want to be associated with a local area, suburb or festival… use Location Stickers! You can also post location stickers to local landmarks, events or locations around which you want to be discovered. For example you can add location stickers when you are at events out of the office, working from a cafe or shared office, taking time out or sharing some time-out on your story… all of these location stickers will help you to be found! Choosing a Location sticker is easy, just select it from the sticker selection in Instagram Stories: Adding location sticker to Instagram Stories - 15 Reasons Why Instagram Stories Need to be at the Heart of Your Social Strategy Save Search for the location you want to add and then add the sticker to your story! That's it! Adding location stickers to Instagram Stories - 15 Reasons Why Instagram Stories Need to be at the Heart of Your Social Strategy Save Now when someone clicks on the location sticker, they can click through to see all the stories posted from that location. Instagram will also collate a number of story posts into one mega location post.